Throughout the life of humankind, technology has made possible the production of nothing less than 10 million titles of printed books, audio books, and electronic books, in the worldwide trading market as well as the spacewide cyber market.

These categories of books have been written by almost an equal number of authors. Each having unique psychographic, and demographic profiles.

Out of the huge number of authors and » Read more: 7 Qualities of Exceptional Book Authors

Once again one of the great brand names of High Tech has been prominently in the news, for disconcerting reasons (if you’re a fan or shareholder, anyway). This time it’s Novell, Inc. A couple of weeks ago Novell announced that they are to lay off 1000 people, roughly 20% of their workforce. Certainly not a minor reduction, and not the first of its kind for this former industry stalwart.

This company holds a special place in my memory. In t » Read more: The Rise and Fall of Novell

Time and time again we’ve seen articles that give tips to helping self-published authors gain exposure after their book is completed. But by this time it’s way too late. Traditionally published authors have a leg up. They receive help from publishers and in-house publicists to promote their books. Self-published authors do not have this luxury. Waiting too late to promote a self-published book could lead the author to defeat » Read more: Self-published Authors & Self-promotion: Essential Pre-publication Promotion Tips